Welcome to UpRoot 🌾

Ready to help us build the power to change the food system?

Hello and welcome to UpRoot! 💚

You’re here because something about the food system doesn’t sit right with you. Maybe it’s the prices at the grocery store. Maybe it’s the labels you can’t decipher. Maybe you’re a farmer who knows exactly how rigged the rules are. Whatever brought you here, we’re glad you found us.

We started UpRoot because Big Ag has spent billions making sure most Americans never connect the dots between corporate greed and what ends up on their plates. Less than 10% of Americans can explain how we got here. That’s not an accident. And it’s exactly what we’re here to change.

Here’s what you can expect from us:

We’re not going to overwhelm your inbox. But when we do show up, we’ll bring you the receipts 🧾 — the stories, the data, and the people behind the fight for a food system that actually works for families, farmers, and communities.

We’ll introduce you to the everyday heroes doing this work. We’ll name the corporations pulling the strings. And we’ll give you the tools to help us spread the truth.

Because here’s the thing: we can’t do this without you. The Big Ag machine survives by keeping people divided and in the dark. Every time you share our content, talk about these issues with your community, or simply stay informed — you’re helping us build the power to change this system.

So thank you for being here. This is just the beginning.

Jake and Lauren Co-Founders, UpRoot 🌱